Let’s be honest. It’s a dog-eat-dog world out there. With competitors opening up businesses left and right, is it any wonder that companies that don’t prioritize customer service fall by the wayside?

It is all too easy to become just another “challenge coin company”. I say that because I’ve spent years working in the trenches. I’ve been around long enough to know what makes a business successful and I’ve made it my mission to run the best custom challenge coin company on the internet and I do that by listening to and putting my customers first.

I don’t take other people’s claims lightly when it comes to how things operate around here. We are very committed to our current and potential customers and this shows through the services that we provide to them free of charge, upfront and with no financial obligation. Added bonuses like free artwork and free shipping are just a few of the ways that we invest in each potential customer, hoping that they will choose our company over one of our competitors.

The reason why I’m explaining this is because I recently ran across an article that criticized challenge coin companies that offer free artwork as a service to their customers. The author actually made a claim stating that it was a waste of his artists’ time to offer complimentary design services to potential customers. I couldn’t believe what I was reading. Why is it a waste of time to invest in a potential customer hoping to earn his or her business?

There is nothing about that statement that is true. A customer is NEVER a waste of time. Even if he or she doesn’t buy from us today, it doesn’t mean that we won’t have another opportunity to earn their business in the future. Providing free design services allows us to take the pressure off the customer and give them a clearer picture of what we can provide for them in terms of products and services. We stay fresh in their minds while they are deliberating as to which company to use to fulfill their request.

Offering free artwork and design services is a good business practice. It’s worked very well for us and we have no intentions on changing our business model. Our talented group of artists are honored to fulfill your request. In addition to providing you with a full color digital proof to make sure things are exactly as you specified, we also offer you unlimited revisions free of charge. We want your custom challenge coins to be every bit as impressive as you want them to be. That’s why we go the extra mile from the very first interaction we have with you.

We don’t want to be like the other companies that feel like they are wasting their time doing what they do. We want to be the best in the industry and we do this by giving our customers the time, attention, and respect that they deserve.