Easy to produce but endlessly customizable, custom lapel pins are a great start both an online and retail shop. However, a low-barrier of entry is both blessing and curse when it comes to standing out in a market full of competition. To find success, you’re going to need to find ways to set yourself apart. In today’s post, AllAboutPins is giving you a few quick tips to help plan and launch your own business selling custom pins.
Create Seasonal and Timely Pin Designs
From explosive new year designs to festive Christmas pins, one of the best ways to maintain your shop’s relevance throughout the year is to stock seasonal pin designs. What’s popular and trending is always going to be shifting, but the changing of the seasons is a shift you’ll always be able to predict and plan for. From wearing autumnal colors in October to Christmas pin designs, people like to accessorize based on the seasons and it’s a demand you can consistently plan for.
However, when adding seasonal designs to your annual lineup, don’t just aim for low hanging fruit like Winter, Christmas, Autumn or Halloween. Try exploring more focused but popular annual traditions that have embedded themselves into our culture. From “No-Shave November” to Ground Hog Day, there is a lot of room for creativity with your seasonal niche and often more than a few ways to localize your selection. For example, Goozee Pins, one of our most prolific clients, has us manufacture new Pokemon-themed event pins for local Pokemon Go Festivals.
Build a Distinctive Identity to Your Shop
With thousands of storefronts vying for attention to make a name and identity for themselves, differentiating yourself from the competition is as important as ever. From a unique art style to an ongoing theme or shop niche, look for ways to give the custom lapel pins in your shop an iconic element that differentiates itself from the rest. Not only does this make your storefront recognizable, and thus easier to find for repeat business, but it helps to cultivate a following and build a community around your custom pin designs.
Of course, building an identity or brand for your pin designs takes a very concerted effort, but there are a few actionable items just about anyone can immediately take to help build a stronger identity including:
- Personalizing your pin designs with custom backstamps.
- Use custom cardstock to improve your pin presentation and broadcast your online shop or website for future business.
- Take your pins to an online sales platform that best matches your target audience and marketing goals.
Build Excitement With Design Previews
One of the best ways of ensuring a custom pin design will sell is to preview its design and test your market before getting to production. Some of the highest-selling designs from artists are carefully curated from what their audience input or contests. Previewing your pin designs gives you an opportunity to drum up excitement for a design and build a market even before production begins.
Not to mention, previewing your designs opens up your business to a more personalized interaction with customers who can chime in with creative suggestions or recommendations for future designs. It goes without saying that this kind of audience engagement translates into a valuable understanding of what people are looking for, which you can address with the right pin designs.
Package Pins to Encourage Follow-Up Sales
Attractive packaging can really enhance the customer experience with your custom pins. Not only can good packaging give you an extra avenue to advertise your shop and encourage follow-up sales, but it can also make your products more photo-friendly for sharing on social media, which will definitely enhance your customer reach. Not to mention, adding packaging to your pins can help add unique theming elements to your design and add another part of the product experience for customers to interact with your brand.
Selling and Ordering Custom Lapel Pins
Just getting started with selling custom pins, don’t fret. With free artwork and pricing, the team at AllAboutPins supplies all you need to start punching numbers and getting your designs on the market. If you’ve got a fully-vectored design ready, you could start marketing getting pre-orders in a matter of minutes while waiting for your products to finish the production.