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Personalizing Employee Welcome Kits With Custom Pins

Written on October 15, 2019 at 8:43 pm, by

When the first day a new job is typically a running gauntlet of 10 or 20 new faces and a stack of HR forms, a welcome kit helps bring new hires onboard and give them a few essential tools for starting the workday. At AllAboutPins, we want to show you how personalized items like our custom enamel pins can make the onboarding experience fun, effective, and inexpensive.

Getting Started With Employee Welcome Kits

As a growing trend among businesses big and small, employee welcome kits are one of many ways businesses are engaging their workforce in interesting and creative ways. On the whole, welcome kits help businesses create a positive first impression on their employee’s first day and establish a sense of their company culture. 

A good employee welcome kit will have office supplies and other useful items new employees can use around the office. But don’t just leave your new hires with a box full of practical supplies or your work culture’s going to be more impersonal than welcoming. The best employee welcome kits add personal touches to help break the ice and bridge the gap between “new hire” and “team member.” 

There’s no “right way” to personalizing an employee welcome kit, each kit will  vary depending on the company, but you can usually divide the contents of a kit into a few categories:

Informational Additions

Coming into the job as “the new guy” means everything from office dynamics to the nearest restroom is an unknown. Basic knowledge like when’s the best time to talk to a manager, where to find HR or policies for eating lunch at your desk are all things you’ll probably internalize quickly after being at a job for a while but run a good chance of tripping up new hires. A welcome kit can be your chance to get them up to speed and feeling confident about navigating around the office.

Practical Items and Office Supplies

Any items that help a new employee do their job whether its a pen, notebook, coffee cup or laptop is going to be appreciated as a direct investment into a new hire’s productivity. Moreover, they’re a quick way of communicating the daily needs of a position right off the bat while helping a new employee become productive as quickly as possible.

Forming a company identity

For most people, what they do for a living and where they work is a big part of their identity. However, within the first couple of weeks, most people are still getting used to things and adjusting to their new environment. A good welcome kit smoothes that adjustment period with fun and creative additions like custom enamel pins, stickers or company shirts that help sparks pride and engagement between the employees and their new workplace. 

Tips for Adding Custom Pins To Your Welcome Kit

Highly customizable and uniquely presentable, a custom corporate pin makes a solid personal addition to your welcome kit that gives your new hires a fun taste of your company culture and personality. Let’s walk through just a few tips for adding corporate pins to your employee welcome kit.

Keeping Custom Pins Focused and Branded

Custom pins are actually one of the best ways to help new hires share the company identity. Easy to order but cost-effective and highly customizable, it’s a quick way for new hires to express their new identity. A well-branded custom pin new workers a direct piece of company swag to help express their own involvement with their job. 

Give them a collection of custom pins

Since their explosion in popularity, custom pins can be found on lapels, hats, bags, and much more. As a fun addition to your welcome kit, give out a handful of custom pins in different designs so new hires can pick their favorites. An easy way to do this while cutting down on order costs is to use just a few unique designs with different color swaps. 

Keep it Authentic But Creative

Make sure your corporate pin designs are distinctly related to your company but don’t be afraid to get creative. When adding a custom pin to your welcome kit, you’ll want a pin design that’s flashy and attractive, not just well-branded. Look for ways to take a colorful spin or express your culture in unique ways. For example, Salesforce included a handful of branded pins with different emblems and images related to their company. Each image was distinct and wasn’t just a Salesforce logo but a unique image or design related to the company. 

We’re Here to Help

AllAboutPins helps clients design and manufacture custom pins in nearly every eye-catching shape and look. Don’t be afraid to just give us a call or shoot us an email if you need any help! If you’re looking for more design-specific tips for your custom pin, check out a few of our other articles below:

Interview With Goozee Pins: How Custom Pins Built This PokeStop

Written on September 26, 2019 at 6:42 pm, by

The benefits of working as a custom enamel pin manufacturer don’t stop at the stellar pin game. At AllAboutPins, we get to meet some really creative artists and designers. Introducing Thuy and Peter Le, a dynamic couple who went from selling hats from a backpack to starting Goozee Pins, a one-stop PokeStop for custom Pokémon fashion pins.

Since 2016, Goozee Pins moved from selling Pokemon Go team hats hanging from a sack to a one-stop PokeStop for uniquely designed Pokemon-themed pins and more. Peter is the main artist of their operation and Thuy handles the marketing and Goozee Pin website. As long-time Pokemon fans, the couple builds a growing collection of Pokemon-inspired pin designs that often mashup with other franchises including Marvel’s Avengers, Game of Thrones, and Harry Potter. We caught up with Thuy and Peter to learn about their story and where they find inspiration for their custom pin designs.

Tell us a little about yourself and your business! When did you start and how long have you been at this?

Thuy: We actually as Perfect League in 2016, when Pokemon Go first released. We were playing with friends at Long Beach and really wanted to rep our teams. Back then, there wasn’t really any official merchandise but our friends made these hats with the team logos on them and we loved them! And hey, we figured others would too. So we bought a bunch and wore ours while leaving a few hanging from our pack. We couldn’t believe it when we sold 30 hats in two hours!

Long Beach was the it spot back then. There were at least 500 to 1000 people on the beach daily playing Pokemon Go. There was very little regulation at first because the city had no idea how to reach and people started selling hot dogs and every night was like a little night market with people eating, shopping, and selling.

How did you become interested in custom pins as a medium for your art?

Thuy: We got started with pins from a friend who started selling plastic friends. We bought a bunch in bulk and loaded them into a little cart with the hats.  Peter built everything! He was definitely the backbone of the operation there. We helped run Pokemon Go events and used the custom pins as rewards. It was a fun way to build a community. 

Peter: We moved on to metal pins after hosting our first tournament. We noticed the plastic pins scratched easily and we needed metal. We checked like 10 to 15 pin sites and found the best deals and the fastest time was with AllAboutPins. Everyone loves our pins!

What inspires your artwork and business? Can you take us into some of the creative processes behind Goozee Pins?

Peter: A lot of designs starting off are basically what Thuy and I think are cool and what’s trending, but we’ve also based a ton of our designs on feedback and crowdsourcing from our customers. Sometimes at events, I’ll be sitting in the back sketching out a new design and interested people would wander over and they get so excited and start talking about what they’d like to see and get super stoked for it. Once an idea or inspiration hits, it doesn’t take much longer than a few days to design a full pin. We tend to organize a lot of ideas on a design team group chat and then I send in all the pins I drafted up every Monday to you guys.

Thuy: As big collectors ourselves, we base a lot of what we do on feedback from customers. We work a lot of it from our garage. We’ve definitely seen how some companies can really upsell their pins and we don’t want to be charging people an arm and a leg when they visit Goozee Pins. We want people to spend time and leave with at least two pins whenever they visit our booth. At Anime Expo, we sold blind bags with a chance to win exclusive gold versions of some of our favorite pins. 

How have custom pins helped you build your business?

Thuy: When we started, we moved a ton of our stuff from show to show in a big rented trailer, but with how popular our pins and stickers are, it’s helped a ton with just transporting our stuff! The margins on the Pokemon plushes really weren’t that good. With mostly pins and stickers, we can stuff most of our merchandise into our own van. We moved up from five to seven different pin designs to over 200 these days. It’s a lot easier to do and way easier to travel with the pins. We’re hitting three to five shows a month including local tradeshows where we set up a big 10×20 booth.

What are your favorite design options when you order custom pins? Has this influenced your artwork and designs?

Peter: Glitter. It has to be glitter. We’re talking 95 percent glitter. Compliments to you guys, you’re literally the best out there with the glitter. But we also love the glow-in-the-dark pins. We set up a board at our last show with a bunch of glow-in-the-dark pins on display and they looked great! For designing my pins, I usually draw out my design then send it to you guys and customize it on the spot by shooting back and forth with what I think could make a design look better. 

What advice would you share for other designers out there working to brand or create custom apparel?

Peter: To do what we do, we don’t just go around selling our pins. Thuy is always plugged into social media. Back in school, she took a marketing class and a lot more goes on than what you’d see just meeting us at conventions. The quality of work from a supplier will definitely make a big difference. We could have easily gone with any website to make our pins, but we’re sticking with AllAboutPins because I know we can get the quality I expect. We’ve tried working with others early on and it’s a totally different experience. 


Visit the Goozee Pins website to check out their custom pin designs! You can also follow their work on both Instagram and Twitter

Designing Custom Nurse Lapel Pins

Written on September 19, 2019 at 7:16 pm, by

Like a badge of membership, custom nurse lapel pins honor registered nurses with unique designs paying homage to a nurse’s role as a dedicated healer and caregiver. In today’s design article, AllAboutPins focuses on helping you find inspiration for designing custom nurse lapel pins.

Getting Started With Custom Nurse Lapel Pins


A gift to registered nurses when they graduate, custom nurse lapel pins are a core part of a nurse’s uniform and one of the profession’s longest-lasting traditions. The pins are often more than just a stylish flair to scrubs, nurse pins are a symbolic welcome to the industry, a representation of their service to patients, and more. While you might get tempted to make them snazzy and fun, don’t forget many custom nurse lapel pins are also meant to be worn as part of a nurse’s standard uniform. In our experience, clients often go for more formal pin designs with a professional look that wouldn’t be out of place in an office environment or corporate award pin.

That said, some care centers are all for giving their nurses a chance to express themselves or have some fun with their nursing pins. So, like any other professional design, be sure to get a sense for the organization these pins represent and how they’d more personally connect with their recipients.

What to Include in Your Custom Nurse Lapel Pin

Whether you’re going for an understated professional design or something a little more fun, what makes a custom nurse pin, well, a nursing pin is how it incorporates the unique images and symbols that make them identify with a registered nurse. Thankfully, as one of the oldest traditions in the nursing profession, there’s actually a lot to work with. 

If you work in the healthcare industry, many of symbols or images are immediately recognizable but these symbols are found time and time again when it comes to custom nurse pins: 

  • The Maltese Cross: An ancient symbol of the Crusades, the Maltese Cross has been used as a symbol of professional nurses since as far back as the Renaissance and many nursing programs incorporate the cross as part of their school’s emblems. It’s one of the most traditional emblems of nursing and most clients have the emblem either molded in 3D plating or painted red.
  • The Olive-Oil Lamp: Tracing its origins back to Florence Nightingale, one of the most significant figures in the history of nursing. The olive-oil lamp is an internationally recognized symbol of nursing and many custom nurse pins use the lamp as the central part of their designs. If you’re adding an olive-oil lamp to your design, we recommend having the symbol molded in 3D.
  • The Caduceus Staff and the Rod of Asclepius: Internationally recognized symbols of health care practice, both the Cadeucus Staff and the Rod of Asclepius are common emblems of health-related organizations.
  • The Letters “R” and “N”: The letters “R” and “N” are often added to the emblem to highlight their use among Registered Nurses. Some pins might mix this up if the nurse is particularly specialized or working primarily within a specific department.
  • School Emblems: As a common graduation gift, one of the biggest ways to close a chapter in education is representing the school or nursing program a registered nurse has graduated from. Many graduates tend to carry quite a bit of school pride with them even after they’ve left their program and using a school’s unique emblem can give them away to represent their schools even as they go on to become professional nurses.

Design Options for Custom Nurse Lapel Pins

Now that you have an idea of what images tend to be popular, let’s dig into a few tips for what kind of customizations or design options are popular when clients design and order custom nurse pins from AllAboutPins.

  • Plating and Color: In our experience, most nurse pins favor metal plating in either polished gold or silver, especially for images of Caduceus Staff. As for color, most designs only use two or three colors at most (blue and red being the most popular.)
  • Mold Type: Images of the medical instruments or symbols of healthcare are most commonly molded in 3D to bring out the details and create a more visually interesting pin design. But, it’s not unheard of to keep a 2D mold for simpler designs to maintain a neater and more elegant look.
  • Shape: Like with all our pins, custom nurse pins can be shaped however you like, but many clients like to keep their custom nurse pins as a simple circle with the image focused at the center and a text border around the edge. However, it’s also pretty common to simply shape a pin to the design, especially in the case of healthcare instruments or emblems.

Making it Your Own

Still, need help? AllAboutPins has your back when it comes to designing custom nurse lapel pins perfect for either the local hospital or a big graduation event. Don’t be afraid to check in with any of our representatives to get an idea of what we’ve designed in the past and how you can best make a design stand out. As an experienced manufacturer with more than 10 years of experience in the industry, you can rely on us to work with you to make your ideas a reality.

Multi-Product Orders for Custom Pins, Patches, and Coins

Written on July 31, 2019 at 6:47 pm, by

Want to turn your design into both a custom pin and patch? Maybe a custom challenge coin and a patch design? No problem. Whether one product or three, the AllAboutNetwork is dedicated to providing a painless ordering process. Today, we’re looking at how to use the same artwork or design to create multiple custom products with our services including custom pins, patches, and coins.

Getting Started With Ordering Multiple Products

Some military and nonprofit client both order patches and pins with organizational emblems for multiple ways to express their pride and involvement. While retail clients might order multiple products to expand options for brand promotion. Whatever your reasons, getting started is as simple as stating you’re interested in ordering a pin design as a patch or a coin design when visiting any of our websites under the AllAboutNetwork including AllAboutChallengeCoins, AllAboutPins or AllAboutPatches.

As the names might give away, with the AllAboutNetwork you can order designs as either custom coins, custom pins or as custom patches. Simply contact any of our affiliate websites with your request to create an order for multiple products. Then, rather than wasting your time filling a form on each of our sites, we’ll forward the details to our design team and an individual art proof of how your design would look like either a custom pin, coin, or patch. Ordering multiple products like this not only saves you time from having to hunt down a specific pin, patch or coin company, but also helps streamline the accuracy of the design. Once we get the perfect look down for product design, you won’t need to go through the process of revising and talking to different designers. We’ll know what to do from the onset and ensure a consistent look across the board. 

Design Continuity

When you’re ordering multiple products sharing the same design, you’re not creating two or three different products for different audiences. You’re creating multiple ways to express that design’s purpose. Usually, that’s to reflect your organization’s values, build a personal brand, promote a business or any combination of reasons. Make sure there’s a clear continuity in your design’s look and overall feel even when different products might call for modifications or changes due to the materials or product. 

For example, custom challenge coins are unique compared to custom pins or patches because it’s a two-sided item. However, you can maintain design continuity with your patches and pins by retaining a central logo or emblem that’s incorporated into the rest of your products. Doing so ensures your design retains a consistent format that’s iconic and representative of your other products.

Our Advice For Designing For Multiple Custom Products

Trying to use the same design for multiple products means being flexible and willing to adapt to mediums, whether that be a custom challenge coin or a custom patch. From materials to scale, there’s a more than a few differences between each custom product and you should know what those differences are and how your design needs to adapt to fit the materials or scale.

  1. Know the differences between each product. Both coins and pins have highly-detailed designs stamped into the metal with colors and other customizations added later. However, an enamel pin is a one-sided presentation while a coin’s going to need two designs for both sides. Not to mention, your typical pin is at a notably smaller scale than most coins. Meanwhile, designs on patches are going to lose some detail due to the thickness of the embroidered thread.
  2. Be prepared to scale your design or cut details. Each product uses different materials and sizing scales call for changing details in a design most typically by streamlining or simplifying the way a design looks. For example, coins and pins can sculpt 3D details and textures on the metal you couldn’t possibly get on an embroidered patch. 
  3. Think about each product’s “role”: Try to plot out how you think people are going to wear or use each individual product. For example, an organization might use a custom challenge coin might be used as a special award or honor. Meanwhile, the same organization would give their patches as a unit item for every member of the organization or sell them as a fundraising product. This can help set a roadmap of how much detail or what information needs to be represented. 
  4. Use simple artwork that translates across mediums: From metal plating to embroidered thread, if you’re making multiple products you want your design to look good in whatever medium you’re thinking. Designs with simple outlines and two-dimensional looks are easiest to move across products. Focus on color palettes with strong contrast and clearly divided colors. 

Whether you’re looking for a custom pin, a custom coin or a custom patch, we’ve got your back! From creating the perfect design to manufacturing a high-quality product, the AllAboutNetwork is your source for top-quality items. Interested? Just shoot us a message and we’ll get right to work.

Designing Custom Promotional Pins

Written on July 12, 2019 at 8:12 pm, by

It’s no secret people (including us at AllAboutPins) love free stuff and custom promotional pins have long been an effective branding tool for both businesses and organizations. But while people are all about free swag, you want your custom pins to do more than sit in the bottom of a bag. To start creating an attractive design promoting your organization or business, we’ll start with the core parts of your business identity and how it’ll influence your pin design.

Getting Started With Custom Promotional Pins

Promotional pins aren’t just accessories, they’re marketing tools and tools need a different frame of mind going into their design than retail or award pins. Whether for a business, an event or an organization, promotional pins have a story to tell and an effective promotional pin delivers a clear message at a glance. However, most people aren’t really attracted to the prospect of becoming walking billboards even if it’s wearing free stuff. Like an accessory pin, a good promotional pin should still have an attractive design.

When working on a custom promotional pin, take a moment to think about the following:

What is the message behind these promotional pins? 

Are you promoting a specific event or cause? Getting the name of your business out there? Think about what exactly you want people wearing or seeing these custom pins to think when they see them. Whatever your message is, it’s going to be the central part of your design and needs to be the first thing people think about when they see your pin.

Who is the audience you’re targetting? 

This question ties directly into the previous question. Just who are you hoping to reach out to with these pins? For example, a jaunty music festival is going to attract a very different audience than a business convention. Figuring out what your audience looks like gives you a better idea of what design is going to be attractive to them and how to better reach out to them. 

Who are you?

What organization, business or event are these pins trying to express? For example, if you’re a cause-based nonprofit then you and your typical audience probably have organizational colors and symbols that are really relevant to your cause. On the other hand, if you’re hoping to run a business then imagery that characterizes your business or its services may be more relevant. For example, if you run an ice cream shop then a pin design of a scoop of ice cream in various colors could represent the variety of flavors your business can offer.

Design Choices and Tips for Ordering Promotional Pins

Now it’s time to start implementing your ideas into a pin design. With custom promotional pins, you’re communicating a direct message and attracting support for your organization or business. But while the main goal of your pin is to deliver a message, a custom pin is still an accessory at the end of the day. And accessories need to be visually attractive and eye-catching. Here are a few quick tips on what kind of design choices and customizations will help elevate your design.

Choosing Your Pin Style

If you want to learn more about how different pin styles differ, we’ve written a full write-up here. For the cleanest look and sleekest full-color design, we recommend going with a cloisonne pin for a high-quality and smooth look. However, a lot of promotional pins are used as giveaways and a smaller business or event might be working under a tight advertising budget. In that case, soft enamel might be the way to go. Soft enamel pins have made quite the comeback these days and allow you to keep a full-color design with a textured look.

If you think a simple design is best for your message and overall aesthetic, then a die-struck pin might be what you’re looking for. These stamped pins use a plain polished or antiqued metal surface to deliver a metallic look that wouldn’t be out of place for an award or medal. 

Ordering in Bulk

Ordering in bulk will help you cut costs on each individual pin and score you a better deal.  While we don’t recommend ordering 4000 pins to promote a local cooking workshop. Big events like music festivals or promoting a cause for a major nonprofit can save on advertising costs for a long-term promotional. 

Centralizing Your Identity

From a company logo to a brand emblem, look for ways to use your promotional pin’s visuals to tie back to your business or organization. Subtlety can be more effective than just emblazoning your branding over the surface of the pin. But adding a backstamp can be a good way to keep your information handy and remind people of your group’s exact identity. Adding custom cardstock can also give you more space to add information about what your promoting.

Distributing Custom Promotional Pins

Once you’re given the final go to have your pins manufactured, the next step is getting them out there! Unlike flyers, promotional pins aren’t an item you can just plaster the town with. You need to take focused action to make sure your pins reach the highest number of people who’d be potentially interested in your goods or services.

For distribution, events like tradeshows or conventions are natural places to share your promotional pins as a giveaway or as part of a business card. However, big events aren’t the only places you can get your pins out there. Attractive promotional designs are great in-store products for loyal customers or even as prizes for promotional contests organized by your business. This way, your promotional pins aren’t just another quick giveaway, but an effective engagement tool for building interest and support from your customer base.


At AllAboutPins, we’ve helped clients both large and small improve their events through high-quality custom pins that make a big splash. If you’re looking for more inspiration, visit our gallery for a look at just some of the high-quality designs we’ve helped bring to life. And don’t forget, send us an email at info@allaboutpins.com or visit our Facebook if you ever need help!

Artwork Guide for Custom Lapel Pins

Written on June 24, 2019 at 4:43 pm, by

Custom lapel pins are a unique canvas for your original artwork and designs, but working a design onto metal isn’t the same as sketching it on paper or Photoshop. Between stroke lines and a small display surface, there are physical criteria for what’s possible when turning artwork into a custom pin. Luckily, our art team at AllAboutPins works with clients every day to optimize their artwork for custom pins. With this post, let’s walk you through the basics of preparing your artwork for custom lapel pins.

Adding Stroke Lines and Outlining Your Pin Design

Our lapel pins are die-struck from a custom mold based on the original artwork with enamel paint filling the colored areas after the design is stamped into the metal. In your artwork, it’s important to outline each colored part of a design with separate stroke lines so those areas can be individually painted after the design is stamped. When color is added those stroke lines form borders that keep the color in a single area. Otherwise, the enamel paint would just flow freely into areas of your custom pin design much like the paint bucket tool in Photoshop.

Your partitioned areas shouldn’t be narrower than 0.75 pts or they’ll be too small for the color fill. Meanwhile, linework on a pin design needs to be at least 0.5 pts thick in Photoshop (this should be true in most other art programs.) It’s simply not possible for the pin molds to catch lines or details smaller than that. Starting with your stroke lines at those minimums ensures your vision is faithfully reproduced on the final pin and can save a few days of revisions before going to production.

Color and Custom Pins

Color is one of the most important details on any custom pin design so we’ve gathered up the following three most important details to know about working with color in lapel pins.

Color Your Custom Pin Designs in Pantone

AllAboutPins uses Pantone colors to paint our custom pins. And we’re diligent when it comes to finding Pantone colors matching the colors in a client’s artwork. But chances are, you’ll probably know which exact shade or hue of color best matching your original vision before we do. Instead of spending days running color swaps back and forth, picking out the exact Pantone color conversions, you want when you send your design to us will save you time better spent on deciding how you want to customize a design.

Don’t Forget About Your Custom Pin Plating

The raised areas of your pin will reflect the color and look of your custom pin plating. Decide early on which plating you want and factor in how gold, silver or black metal might change the look and atmosphere of your lapel pin design.

Simplify or Remove Gradients or Shading

You can’t add gradients or shaded effects to custom pins due to how enamel paint is poured into the outlined details of a design. If original artwork has shaded details or color gradients, your best bet is to remove the shading and replace the gradient with a solid color instead.

Limit Your Custom Pin Design to Seven Colors

Keep an eye on how many colors are in your pin design to keep production costs low and to save time on production. AllAboutPins offers up to a maximum of seven free colors in any single design and we recommend keeping your color scheme within that limit to minimize costs.

Working With Text on Custom Lapel Pins

At the popular sizes of 1” to 2”, most custom pins aren’t leaving much space for tons of text or big fonts. So it’s essential to make sure any text on a design is both minimal and legible. For most designs, the text is going to be an accompaniment to the main flair of the design and helps define what kind of atmosphere or character you’re trying to express.

Here are a few easy ways to make the text on your custom pin as legible as possible:

  • Contrast your text color with the main colors of the pin: Use dark paint to contrast a bright color scheme or bright lettering for a pin using a lot of dark colors. If you want to be creative, you can actually raise the text on your pin so it uses the natural plating of the pin instead.
  • Outline text with a distinct textbox or another design flourish: This will help naturally draw attention to the text and keep it eye-catching even if you’re designing a very detailed custom pin.
  • Keep the text short and succinct: Doing so helps maximize your pin size and make sure you can make the text as readable as possible. We recommend most pins use no more than a couple of words or a short phrase at the most.
  • Proofread all text: It’s all too easy to make a spelling error even in a post-spellcheck world. Proofreading any text you work into a pin design is an essential step to avoiding a major headache later. Not to mention, if you’re adding a name or a unique quote, you’ll know better than we do whether or not it’s spelled correctly.

At AllAboutPins our art team works every day with clients to design, proof, and revise artwork for eye-catching custom pins. With over a decade in the industry, the team knows how to adapt and optimize your vision for near any pin design from fully-rendered art to napkin sketches.

Custom Pins 101: Cardstock Backing

Written on June 3, 2019 at 3:54 pm, by

Not only does custom backing make your pin stand out more, its another creative tool for putting your brand first. From retail pins to online shops, many designers use custom cardstock to add visual impact and personal branding to their custom pins. If you’re eager to add cardstock to your next order, AllAboutPins has your back.

What is Custom Cardstock Backing?

Cardstock backing is a packaging option for custom pins where your pins come attached to a stiff paper backing. However, adding a custom backing card gives you much more than just a quick surface to hang a pin. Well-designed cardstock builds your brand and improves your pin’s visibility, all in one neat package.

With custom backing, you customize the look, shape, color, cut, and size of the cardstock to create unique looks often as imaginative and unique as the custom pins themselves.

Customizing a Pin’s Custom Cardstock Backing

All About Pins is happy to offer custom pins in just about every size and shape you could want. In fact, there are fewer design restrictions on your artwork than there is designing your pin in the first place. As a printed sheet, it’s possible to customize every part of a pin to

Cardstock Thickness

Most backings are about as rigid and thick as a business card but at your request, we can use a thicker cardstock on any custom pin order. Customers who go for a thicker backing often want bigger physical impact when a customer handles their pin or to simply make for sturdier packaging for the pin.

Cardstock Size

The most popular sizes for cardstock backing is 3 x 2.5 (the size of a business card) and 2 x 2 (size of a passport photo.) However, that’s not a hard rule, we can go ahead and make cardstock in just about every size and shape depending on your needs.

Cardstock Shape

No need to leave your custom pin’s backing as a boring rectangle. All About Pins can customize the shape of your pin backing into more whatever shape you want whether you simply want rounded corners or a completely unique shape. Custom shape cardstock makes your pins more visually interesting products, making them much more recognizable products.

Cardstock Text and Fonts

All About Pins can add whatever text or font you want on one or both sides of your cardstock backing. With no limitations on your font choice, or even making your own custom fonts, the written script of your backing is as much a part of the creative design as your initial art proof.

Adding Custom Cardstock Back With AllAboutPins

It’s easy to add custom cardstock to your pins with AllAbout Pins, simply note your interest in cardstock backing when designing your pin and any one of our associates work one to one with our clients to create a quote and add the backing design to the pin’s art proof.

Whether you’re making a small order of 50 or need cardstock backing for an order of 1000 pins, there are just a few things might need to know to get started:

  • The price of adding cardstock depends on the size, shape, color, and text of your cardstock backing. Factors such as whether you cut the cardstock into a unique shape or use full-color can alter the price quote.
  • If ordering multiple pin designs as part of a series, you can pin multiple designs onto the same cardstock for multi-product packaging. This allows you to package your multiple orders all-in-one to be sold as a single product.
  • You can customize the thickness and type of cardstock used for your custom backing. From as thin as a business card to a stocky cardboard thickness, we can change the thickness of your backing to accommodate heavier pins and to add value to your specific order.

Upgrade Your Custom Pin

If you want our honest opinion, a cardstock backing can be a serious upgrade to nearly every type of custom pin you may want to use. For retail pins, cardstock backing makes your custom pin and your personal branding more eye-catching and presentable. Award pins can take advantage of cardstock backing to list a recipient’s achievements, projects or outstanding deeds creating a much more personalized reward. Promotional business pins can include information about your company’s services or products as a novel business card. Whether you want to

Ready to get started? Contact AllAboutPins and ask about custom cardstock at any point of your order before production begins. As one of our premium packaging options, we can show you just how much more impressive your pins can become.

Custom Pins 101: Creating a Lapel Pin Color Palette

Written on May 20, 2019 at 4:49 pm, by

More than any other design element, our artists at AllAboutPins spend much our changing color schemes and helping our clients experiment with different shades to give their custom pins the exact look they want. You don’t need to be a professional designer to make a color palette for your custom pins. A little knowledge of color theory and a spark of imagination are all it takes to effectively use color to express personality and personal creativity in your custom pin designs.

Getting Started With Color at AllAboutPins

With custom pins, picking an effective color scheme is more than an aesthetic choice, it builds an emotional connection with your audience, sets the mood of your design, and whether you like it or not, frames the first impression people get when they see your custom pin. Getting a clear idea of what colors you want on a pin means identifying what visuals are essential to the design. Pay attention to the most important details in your design and use colors that complement each other and highlight the most important details on your custom lapel pin.

The perfect color scheme is going to be different for every client and every organization. External and internal factors like how your pins are being used, design requirements from your organization, and personal taste can all influence the ideal color choice. Luckily for you, AllAboutPins uses the Pantone color system to ensure your color choice will always match what you see on our artwork matching whatever shade you need. Whether you need a specific color for branding or organizational purposes  we can always find the right shade to visually match your exact needs. Knowing which details on your pin are most important will help guide you to choose colors that will naturally focus around those details.

Color and Custom Lapel Pins

Does your design have important text? You’ll want the text colored to stand out from the rest of the design at a glance. Does your pin feature colors from a flag or organizational emblem? Find ways to complement those intrinsic colors. Identifying the main features of your pin and any existing colors you’ll have to use give you an easy starting point for your overall design.

However, unlike a blank canvas, when creating a color scheme for your custom pin you’re working with a number of physical limitations you’ll either need to work around or find a way to implement.

The significant of these limitations include:

  • Custom lapel pin plating: The metal finish of your pin. The color and look of your pin’s plating set the color of your pin design’s canvas. Black or dark metal can be used to simulate black linework, while a bright high-polish metal can add a gleaming effect to your design.
  • Size of a pin: As inherently small wearables, custom pins are rarely larger than 2” and usually around 1”. This means most monochromatic and dull colors are going to have a hard time getting noticed if you don’t have a few colors to help make a design contrast and visually pop.
  • The enameling process: Color is added to a custom pin through enamel paint placed into the pin’s recesses. However, this process works like the paint bucket tool in Photoshop allowing only one solid color at a time to be added to within a pin’s linework. This means no natural gradients and each spot of color needs to be clearly defined within a recessed area.

Creating Focus With Color in Custom Pin Design

After identifying the most important parts of your design, it’s time to create a visual focus around the details you want people to see first. With AllAboutPins, you can create a color palette with up to seven different colors giving you potentially hundreds of different options for an effective color palette.

However, based on our own experience designing coins for clients and working with them to get the perfect shade there’s a few solid ways to get the most out of your color palette.

  • Contrast is your friend: With a visual surface as small as a pin, you need to take advantage of every shade to create maximum visibility. Highlight details such as text or specific images to bring those details into focus at a glance.
  • Dark or light background colors: Your background color is the most prevalent color on the pin so make sure it’s distinctly dark or light so you can build contrast or highlight with your other colors. For example, using a light color scheme means dark-colored text standout and become much easier to read. While using a black backgrond allows you to use bright colors to highlight the most important details.
  • Use your pin’s plating as a color: From polished silver to dull black metal, your pin plating is more than just a canvas it’s a quick way to add dark linework or metal detailing around specific design elements in your custom pin. For pin designs based off of artwork with dark ink lining, you can use black metal to replicate the lining effect and create a sharp visual.

Custom Pin Color Inspiration

Like any visual medium, custom lapel pins have their own unique set of design parameters and goals. But custom design isn’t supposed to be a headache and AllAboutPins is dedicated to helping you create colorful designs that match your exact needs. If you still can’t decide, don’t be afraid to ask any of our expert staff! With over 15 years of experience in the industry, we’ve seen designs in every shape and color. And remember, if it’s not the right shade the first time, we offer free revisions on our artwork.

Preparing Custom Pins for Retail

Written on May 10, 2019 at 4:45 pm, by

Making the move from click to brick? Or maybe you’re putting up a pop-up shop with your custom pin designs? Going from packaging custom pins for delivery to preparing your product for retail isn’t as simple as throwing pins on a shelf.

Basics of Retailing Custom Pins

Before customers hit payment confirmation, they’ve scanned your pin designs, looked through your curated photos and made decisions based on the look and feel of your website. However, your options in a physical shop are more limited by space, time and the ability to immediately convince people to make the purchase.

However, there a few advantages that shouldn’t be undersold. For one, retail locations give customers a touchpoint to immediately interact with your pins and more directly visualize how a custom pin might wear on clothes or display in their collection. The convenience of online shopping aside, people love touching and physically holding the things we buying.

Attractive presentation is just as important as an appealing pin design and this remains the same whether you’re selling custom pins online or in-store.

When it comes to retail display, you’ve got three basic goals to fulfill:

  • Presentation: A good custom pin design attracts an audience on its own but finding ways to highlight a design helps lure interest. Online, you have the ability to zoom in on a pin or carefully photograph a design for the best possible appeal. But between limited floor space and inherently small product, you’ve got to be more clever about how you present your custom pin designs for retail and market them in a live environment.
  • Visibility: You can have a great custom pin design with beautiful colors and a snappy quote but if no one actually sees your design, you’re going to have a hard time actually selling it. Unlike an online storefront, you can’t just look for new communities or places to link your shop too. In a retail environment, visibility depends on the placement of your product and physical strategies to draw attention to them. From raised shelves and art displays, look for ways to increase the look of your small product.
  • Protection: Put a custom pin on display and people are going to want to handle it and see how it look worn, this means a lot more hands touching your custom pins and a lot more chance of mishandling causing scratches or scuffs to your retail products. Don’t get us started on the dangers of shipping your pins from storage to display shelf either. Online, you never need to worry about a customer deciding not to take a sale because your pin is scratched or your packaging is bent but you don’t have that luxury when customers are looking right at a physical product. Investing in a bit of extra protection ranging from a simple plastic sheath to solid case goes a long way in protecting your pins during the retail shuffle.

Build Brand and Pin Visibility With Custom Cardstock Backing

One of the best ways of increasing both presentation and visibility of custom pins on a display shelf is to pin it on the back of custom cardstock. Cardstock not only makes custom pin packaging more visible, but it also gives you an extra surface for broadcasting your brand. Bonus points for unique cardstock shapes or adding art that complements your pin design and increases that all-important presentation.

At All About Pins, we freely offer our expertise to clients to find the right cardstock size and color combinations to complement their pins. Some of our clients spend almost as much time working the details and text of their cardstock backing as they did design their pins in the first place! Our advice, always go for bold colors and art with a unique shape for your custom pin’s cardstock backing. It’s much more eye-catching and makes a stronger impression on a customer looking for something outside the box.

Some clients spend almost as much time tweaking designs and colors for their cardstock as they do designing their pins in the first place! However, the end result is definitely a much more visible product.

Model Your Custom Pin Designs on People and Props

Perhaps the biggest advantage a physical location has over an online shop is the ability to touch and handle a product before you buy. Take it up a notch by actually wearing or displaying your custom pins on shirts, lapels, hats or anything else you think your pin would look best on. You’ve probably seen this tactic used in mall shops around the country with employees wearing their store’s clothing or products but this is especially effective with custom pins due to their visual flair.

Wearing your own custom pins can be even more effective in-store if you find ways to pair complementary designs or pin series in an outfit or display that strikes greater pinspiration on how a customer might style it for themselves.

Invest in Premium Presentation Cases

Custom presentation boxes are another great way to present your custom pins as more than another kitsy bauble but a jewelry-grade accessory. Specialty cases might be something you’d more readily associate with fine jewelry, which is exactly why they’re great additions to your pin’s presentation. They help your product stand out from the crowd and that always gives a boost to your sales lift.

While we offer free plastic poly bags with each order, investing in clear acrylic cases or velvet packaging adds an exceptional visual impact to your pin’s presentation that raises your design’s perceivable value. Not to mention, the presentation cases are easier to store and display in a retail space while doing a better job of protecting your actual product.


We hope these quick tips help you make your pin retail-ready! Still need help? AllAboutFPins is an experienced manufacturer of high-quality custom pins in every shape and size. We’re happy to turn your creative designs into eye-catching custom pins. Call us or shoot us an email with any ideas and our team of experts will get to work!

Selling Custom Lapel Pins: Choosing an Online Sales Channel

Written on May 3, 2019 at 9:19 pm, by

Like finding the perfect location for a brick and mortar shop, choosing the perfect sales channels for marketing custom lapel pins depends on many factors. Who’s your target audience? Do just want to just get your custom pins out on the market or are you building your own brand? Which channel has the easiest interface?

While you’re not paying rent, online shops have to also factor the cost to sell lapel pins on a platform based on listing fees and commissions. Choosing an online sales channel becomes a careful balancing act between finding a niche for your custom pins and accessing a big market.

The Big Fish: Selling Custom Pins on Amazon and eBay

Even a decade ago, Amazon and eBay were making big splashes in online retail. Now, they’re a household name synonymous with online shopping or world domination depending on who you ask. Both platforms give sellers access to millions of potential customers for your custom pins. But, your own brand might run the risk of getting overshadowed by these big names.

Amazon: The Worldwide Department Store

Where 55 percent of online shoppers start their search, Amazon is the world’s biggest online marketplace of anything you could ask for. Selling on Amazon instantly gets your custom pins in front of thousands of potential customers. Not to mention, fraud protection for both buyers and sellers protecting your business from fraud and boosting buyer confidence.

Order fulfillment by Amazon gives your pins access to the platform’s vaunted free two-day shipping and leaves the often messy task of shipping errors and returns to the Amazon platform. However, getting your brand or personal work to stand out is going to be a struggle. Amazon is one of the biggest online retailers and it’s easy for your personal brand to get subsumed by the platform’s effort to create a streamlined shopping experience. When customers buy something off of Amazon, they’re probably going to say “I bought off Amazon,” rather than buying it from you.

eBay: The Internet’s Auction House

Once the biggest marketplace online, eBay has lost ground to Amazon and other specialized selling services but the auction-based website remains one of the internet’s biggest retail platforms with 177 million active users. Not to mention, eBay’s market platform has a reputation as the go-to place for rare vintage and custom collectible items with many more users looking for specialty items like custom pins.

For pin designers just getting started, eBay doesn’t charge a fee for your first 50 product listings every month (though they do take a commission on sales,) letting you test the market for your designs and build up a portfolio of products or keep your shop small if you want to selling custom pins as a side gig. While eBay is known for its auction-style listings, it has long adopted straight purchases of products on its platform as well.

While still providing a streamlined shopping experience, eBay’s online sales channel lets you customize and personalize your own shop to a much greater degree than Amazon. Unfortunately, just like Amazon, eBay puts its own branding first and foremost on its listings, with your shop information squeezed at the very bottom of your own listings.

Selling Custom Pins on Smaller Platforms

Once, eBay was the only major sales channel the average person could list off the top of their heads. However, today’s market is filled with dozens of smaller online sales channels catering to specific markets and interests.

Etsy: The Creative Boutique

A shopping platform reputed for crafty knickknacks and custom accessories, Etsy is a great place for new brands or designers to establish their personal niche. At 47 million visitors a month, Etsy’s platform is noticeably smaller than both eBay and Amazon but its customers are part of a creative crowd much more likely to be interested in custom lapel pins.

In fact, Etsy’s biggest selling point (pun intended) is the interests of the people who shop on Etsy. While customers on eBay or Amazon are on the lookout for a great deal, shoppers on Etsy are looking for unique customized items with creative designs. A well-designed pin collection can do very well for itself on this platform by targetting specific creative niches.

Compared to channel giants eBay and Amazon, Etsy is much more supportive of shops establishing their own brands by putting sellers at the forefront of their product pages and offering easy ways to personalize and manage a shop with minimal setup fees for sellers to get their shops off the ground. However, Etsy does charge a listing fee for each new product and takes a commission from each sale.

Social Media: Everyone’s Internet Channel

Chances are you’re already plugged into social media and use it as an elementary part of promoting your designs and letting people know about your custom pins. However, more than a few social media channels also allow users to sell directly on their platforms, and we’re not talking the yard-sale social media blasts your friends make whenever they move, but fully-functioning e-commerce platforms.

With just about everyone already logged in, selling custom pins on social media can simplify the startup process, especially if you or your brand already have a ton of followers. As pins are a highly visual product, we recommend using established social media channels with a strong emphasis on images and pictures like Facebook, Instagram or Pinterest. One big downside to selling on social media is that as big of an audience there might be, people simply don’t visit their Facebook pages specifically to shop or spend. You’ll need to work much harder to find actual customers unless you’ve got an established following or you’ve really put your A-game to promote and find a niche.

Making a Choice

Obviously, you want to choose a platform that’ll get you the most customers and the biggest profit margins, but each online sales channel caters to a different audience and a different selling mentality. If you’re simply looking for a place to get your pins on the market, then Amazon and eBay have the biggest audiences and streamlined shopping. However, if you’re looking to build your brand and create a market identity, then Etsy can be a great place to grow. It all comes down to identifying your selling needs and finding the right platform for your needs.

Just getting started with your custom pins? All About Pins can get you started. With over a decade of experience designing high-quality pins for artists, designers, and major brands, we’re one of the leading manufacturers in the market.

Start a free quote today and get a full-color art proof of your custom pin design.