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Designing Custom Cufflinks With AllAboutPins

Written on December 10, 2019 at 4:33 pm, by

You’ll be hard-pressed to find an accessory giving as much polish to an outfit as a custom cufflink. Just like AllAboutPin’s customized pins, you can personalize near every part of a cufflink’s design to suit your taste. However, a cufflink is definitely a more specialized accessory more at home in an upscale gala than a band jacket. With this post, we’re hoping we can help inspire you to create a set of custom cufflinks to be proud of.

What are Custom Cufflinks?

Custom cufflinks are personalized accessories worn for many black-tie events and formal occasions including weddings or banquets. We’ve found cufflinks are most popular with organizations including the military, law enforcement, EMS groups, and Greek organizations as wearable symbols of solidarity. Like our custom pins, custom cufflinks can be designed using a full-suite of customization options including changing the size, color, metal, molds, and more to suit your needs.

However, designing a custom cufflink isn’t like creating a band pin or a promotional pin for your business. More at home in a formal setting than a lapel pin, custom cufflinks often call for a different approach when it comes to their design. 

Here are a few important considerations to keep in mind:

Custom cufflinks find their home in a formal atmosphere. You’ll expect most wearers to have their cufflinks on during formal events such as weddings or banquets. These events usually call for a subdued professional-style dress with a sense of gravitas and subtlety. Of course, just because most cufflinks are worn for well-dressed occasions doesn’t mean you can’t have novelty designs. Events like dress parties and informal banquets are great opportunities for fun designs that buck formality. But, ultimately, it’s a safe bet to assume that anyone wearing your custom cufflinks is going to be in some kind of formal wear and to plan accordingly.

Cufflinks are often small and light. As you might expect, cufflinks keep your cuffs connected and secured. Make a design that’s too big or heavy, however, it’ll start weighing down the sleeves. Our most popular cufflink sizes are about 0.75” and 1”. Try to plan a design optimized to fit that scale for the best results.

Tips For Creating Great Custom Cufflinks

As with any custom product, there aren’t any hard and fast rules for what kind of designs you should use and what makes the best possible design. A great design for any order is always going to depend on the needs of the product and the interests of the client. That said, there are a few guidelines that we think will steer you in the right direction.

Use Texture for Visibility:

At AllAboutPins, our artists can quickly generate art mockups of different designs and metallic textures to better showcase the final look and feel of your cufflinks before production is ever started. From the look of different plating options to mixing it up with different colors, it’s a good opportunity to see what works best. 

Make it more than a Logo on Metal

Get creative. Use a 3D mold. Mix some color options in. But most of all, do anything you can to keep your design from just being a logo slapped on a small metal surface. Doing so makes for an infinitely more interesting and unique accessory.

Include Color or Plating Options in Your Order

Don’t forget you can mix and match plating styles and color options in your order. As long as your design uses the same mold we can freely create custom cufflinks in a variety of different metals and colors at no extra charge! Everyone loves options and this gives your design an opportunity to fit different color schemes and outfits depending on the taste and interest. 

Account for Limited Colors

Any order of custom cufflinks comes with up to seven different color options. However, when you’re working with an accessory that’s usually no bigger than an inch you don’t have a space to work with. Especially, when you need to space out your linework to allow for the right color fills. If you want to go for a ton of colors in a design, then make sure they’re clearly divided or stick to one primary color with supplementary color options to enhance a design. 

High-Polish Looks Great for Cufflinks

When it comes to custom cufflinks, going for a high-polish finish is one of the most popular options. Not only does this make a great contrast against the solid colors of most shirts, but it adds a classic jewelry-like quality to your cufflinks. If you plan on adding text with a high-polish cufflink, we recommend you stick to black or dark color text to contrast with the gleaming surface. 

Get Started With Custom Cufflinks

Ready to get started? With AllAboutPins, you can customize and design near every part of your custom cufflinks to fit your needs and taste. Our design team has years of experience helping customers develop high-quality custom cufflinks. While these guidelines can help you create the perfect design. Don’t be afraid of asking any of our experts for any advice!

Custom Pin Design Checklist: 5 Details to Checkoff

Written on November 27, 2019 at 9:30 pm, by

A checklist for your custom pin prioritizes the most important parts of a design and helps better visualize exactly what you want from the final product. Forgetting to properly outline a pin design can lead to longer production times or messy design choices. Not to mention, a time crunch if you’re working with a hard deadline. Whether you’re creating a promotional pin for your business or a custom design to sell your original artwork, working out the elements of your custom pin design ahead of time is bound to save you a headache down the line.

Create a Concrete and Original Idea For Your Custom Pin

Great pins start with good ideas. Gets your by spend time early brainstorming an idea and find ways to be original or standout from existing ideas. Of course, you’ll refine your design throughout the design process, so don’t get too attached to your original vision. But being able to list those ideas out and prioritize the most important elements makes it easier to revise and change things as you move forward. However, a concrete idea for a pin design doesn’t stop at thinking about what kind of snappy images you want 

Define Your Order Details

Getting started, you’re likely anxious to jump right into your custom pin design. But getting your order details settled will help you focus your design and establish how much you can spend on specific design details. Information like the size of the pins, the number of pins, and the type of custom pin are important for outlining the scale of your order and your needs. Most importantly, it’ll help you better define your needs and budget out your design.

When starting off, get an idea of what you want out of an order including:

  • Pin Type: The physical style of your pin; can help dictates what color and plating options will work best with your design based on your type.
  • Pin size: The physical dimensions of your pin; factors in how clearly small details and color choices are going to feature on a pin and big considerations for the pricetag of your order.
  • Quantity of Pins: The number of pins in an order; also a big factor for your price tag. We always recommend shooting for over 300 to waive mold fees and get a big price break per pin. 
  • Unique Customizations: Add-ons like custom cardstock, glitter or packaging that help elevate a pin’s presentation; great for adding “pop” to a design or improving your visual presentation.

Explore Your Custom Pin’s Target Audience

Get as much information as you can about your pin’s target audience and how your design can best engage their needs or interests. For example, a cartoony pin won’t go over well if you’re making a registered nurse pin or an award pin for a years of service award. Meanwhile, if you’re designing pins for your based on your own original artwork, you’ll probably want to make a custom pin based on your most popular artwork. Like any designer of a custom product, make a list to identify the exact range of people you imagine will be receiving your custom pin – what themes they enjoy, what concepts are most relevant to them, and what design steps you can take to make your custom pin meaningful to your audience. 

Take a look at the example above! Goozee Pins obviously finds a lot of inspiration from Pokemon, but the unique fusion designs clearly show that they’re in tune with geeky culture on a deeper scale and the use of specialized customizations like glitter paint shows they really know their stuff when it comes to the pin community.

Think about Your Color Palette

Whether you’re working with a single color or a full-palette of shades, color choice is one of the most important parts of pin design. Custom pins are a small snappy visual medium and your color choice helps communicate immediate ideas and emotions tied to your overall design. Understanding what colors are complementary and standout is obviously essential to making a design noticeable but don’t forget about the significance of color choice when it comes to your pin’s purpose. 

Typically, most designs will want vivid and lively colors quickly noticeable worn on a lapel, backpack or lanyard. However, you’ll want to be sure color choices match both your pin’s design and purpose. For example, most breast cancer awareness pins will use different shades of bright pink to better highlight and bring attention to that movement. Meanwhile, business or promotional pins are invariably going to want to use colors matching their branding.

Find a Way to be Unique

While the huge flare in pin flair has died down from 2017 levels, artists and designers are constantly pushing the ante for fresh pin ideas for their artwork, organizations or businesses. That means thinking outside of the box with your pin design isn’t just good advice, it’s an essential design consideration. Look for ways to express personality or “flair” in your design that isn’t as staid as slapping a logo onto a pin. 

A few quick actionable ways you can create a custom pin that stands apart from the others include:

  • Using a color scheme: Tying back to your options in color palette, color choice is a huge factor in how your design is going to be perceived.
  • Unique Customizations: The great thing about custom pins over an art print is that pins can be further customized and presented with your design options. Improvements like glitter paint, cut-outs, and pin styles can all change the look and feel of your pin into something more exceptional.
  • Font Choice: With a visual design, typography is probably one of the last considerations on your mind, but if you’ve decided on adding text to your pin, then make sure it’s readable, visible, and iconic. 

Get Started

Designing a custom pin is an exciting experience, especially if you’re already brimming with ideas. Use these five details as guidelines to help align your design and create a custom pin people will be proud to wear. Still need help? Hit us up. At AllAboutPins, we’re working with people every day to turn their ideas into a pinnable reality.

Guide to Pricing Custom Enamel Pins for Retail

Written on November 18, 2019 at 4:59 pm, by

You’ve designed the pin, we’ve proofed the concept, and now, the production’s finished. Time to price your custom pins for retail. But at what cost?

Set the price too high or too low, you’ll end up limiting both buyers and profits. Thankfully, AllAboutPins is an industry veteran in the custom pin business and we’re ready to help. While there’s no secret formula for perfectly pricing your custom pins for the market, these tips can help cover the most important considerations.

Adjusting Cost of Production

When setting your pricing, knowing the cost of production is probably the first thing you’ll consider. It goes without saying pricing your goods higher than it cost to produce them will lead to profit and if you can cut production costs further you’ll make a bigger profit right? Yes, but don’t cut so many corners that you begin degrading the actual quality and value of your product. Customers are willing to pay for quality when if it comes with a cool design or a unique flair. 

Design by @amandalouisespayd and @thimblestumphollow

That said, don’t be afraid to simplify a pin design to lower production costs. At AllAboutPins, the biggest factors going into your production cost includes the quantity and type of pin you’re designing, the size of your pin, and any unique customizations such as glitter paint or cardstock. 

Here are a few tips for getting more out of your production costs:

  • Higher volume orders can actually save a ton of money per pin. Every pin order comes with fixed production costs. However, those costs stay the same whether you order 100 pins or 1000 pins. By making higher volume orders, you can spread the production fees over a larger order and save a ton of money per pin. Our advice, try to keep most order numbers at 300 or more to waive mold fees and potentially save hundreds on each order.
  • The relationship between size and production cost is very straightforward. The bigger the pins, the bigger the price tag. Ordering your designs in a smaller size can help cut costs across the board. However, be careful about doing this with complex designs. The more details on a custom pin, the more difficult it’s going to see them if your pin is too small. Try to find a balance between what you need or simplify a design if you know you’ll want to save on size. 
  • Every order of custom enamel pins from AllAboutPins comes with up to seven free color options. Of course, you can add more if you want, but to maximize your production costs, we suggest sticking with seven colors in a design. 

Research the Competition

Researching how the competition is pricing their goods is a great starting point for healthy market research of your own pricing plan. Knowing how much your competitors are charging gives you a benchmark for determining how to price your own designs cheaper or more expensively depending on how you’re setting yourself apart.

However, don’t get too hung up on trying to bet a competitor’s prices or setting your products at the same value. It’s a perfectly acceptable business model to cut costs or offer a lower price to try and beat out the competition. Alternatively, it can be just as effective to go for higher-quality pins like our cloisonne option to price your designs for elevated quality.

Pricing Your Custom Pins

You know your costs and you know the value of your competitors. Time to set a price for your own goods. If you’re simply looking to price for a straight profit, then check what the Entrepreneur calls “Cost Pricing.” With cost pricing, you add up all of your total expenses including both direct and indirect costs associated with your custom pins, then add a profit on top of that initial figure. Simple and straight-forward, cost pricing is a great starting point and allows you to focus on adjusting your pin’s profit margins based on the market around you. 

A profit margin is a gross profit you earn for each custom pin sold. Say, the unit cost of each pin took $5 to make and you sell each individual pin for $15, you’d have made a gross profit of $10. As far as setting a profit margin goes, we’ve found sellers on Etsy and Facebook marketplace often price their products as low as $8 a unit or even as high as $20 depending on the style, customization, and perceived value of the pin. We’d recommend starting at $10 USD for 1” or 2” pins and adjusting as needed based on your custom pin design and the market.  

Get Started With AllAboutPins

Whether selling designs of your original artwork or building an existing brand, we hope this guide helps you get to build a pricing model that works for you. Need help working on the design or look of your custom pin? Check out some of our other articles on designing each aspect of your custom enamel pins with AllAboutPins:

Personalizing Employee Welcome Kits With Custom Pins

Written on October 15, 2019 at 8:43 pm, by

When the first day a new job is typically a running gauntlet of 10 or 20 new faces and a stack of HR forms, a welcome kit helps bring new hires onboard and give them a few essential tools for starting the workday. At AllAboutPins, we want to show you how personalized items like our custom enamel pins can make the onboarding experience fun, effective, and inexpensive.

Getting Started With Employee Welcome Kits

As a growing trend among businesses big and small, employee welcome kits are one of many ways businesses are engaging their workforce in interesting and creative ways. On the whole, welcome kits help businesses create a positive first impression on their employee’s first day and establish a sense of their company culture. 

A good employee welcome kit will have office supplies and other useful items new employees can use around the office. But don’t just leave your new hires with a box full of practical supplies or your work culture’s going to be more impersonal than welcoming. The best employee welcome kits add personal touches to help break the ice and bridge the gap between “new hire” and “team member.” 

There’s no “right way” to personalizing an employee welcome kit, each kit will  vary depending on the company, but you can usually divide the contents of a kit into a few categories:

Informational Additions

Coming into the job as “the new guy” means everything from office dynamics to the nearest restroom is an unknown. Basic knowledge like when’s the best time to talk to a manager, where to find HR or policies for eating lunch at your desk are all things you’ll probably internalize quickly after being at a job for a while but run a good chance of tripping up new hires. A welcome kit can be your chance to get them up to speed and feeling confident about navigating around the office.

Practical Items and Office Supplies

Any items that help a new employee do their job whether its a pen, notebook, coffee cup or laptop is going to be appreciated as a direct investment into a new hire’s productivity. Moreover, they’re a quick way of communicating the daily needs of a position right off the bat while helping a new employee become productive as quickly as possible.

Forming a company identity

For most people, what they do for a living and where they work is a big part of their identity. However, within the first couple of weeks, most people are still getting used to things and adjusting to their new environment. A good welcome kit smoothes that adjustment period with fun and creative additions like custom enamel pins, stickers or company shirts that help sparks pride and engagement between the employees and their new workplace. 

Tips for Adding Custom Pins To Your Welcome Kit

Highly customizable and uniquely presentable, a custom corporate pin makes a solid personal addition to your welcome kit that gives your new hires a fun taste of your company culture and personality. Let’s walk through just a few tips for adding corporate pins to your employee welcome kit.

Keeping Custom Pins Focused and Branded

Custom pins are actually one of the best ways to help new hires share the company identity. Easy to order but cost-effective and highly customizable, it’s a quick way for new hires to express their new identity. A well-branded custom pin new workers a direct piece of company swag to help express their own involvement with their job. 

Give them a collection of custom pins

Since their explosion in popularity, custom pins can be found on lapels, hats, bags, and much more. As a fun addition to your welcome kit, give out a handful of custom pins in different designs so new hires can pick their favorites. An easy way to do this while cutting down on order costs is to use just a few unique designs with different color swaps. 

Keep it Authentic But Creative

Make sure your corporate pin designs are distinctly related to your company but don’t be afraid to get creative. When adding a custom pin to your welcome kit, you’ll want a pin design that’s flashy and attractive, not just well-branded. Look for ways to take a colorful spin or express your culture in unique ways. For example, Salesforce included a handful of branded pins with different emblems and images related to their company. Each image was distinct and wasn’t just a Salesforce logo but a unique image or design related to the company. 

We’re Here to Help

AllAboutPins helps clients design and manufacture custom pins in nearly every eye-catching shape and look. Don’t be afraid to just give us a call or shoot us an email if you need any help! If you’re looking for more design-specific tips for your custom pin, check out a few of our other articles below:

Interview With Goozee Pins: How Custom Pins Built This PokeStop

Written on September 26, 2019 at 6:42 pm, by

The benefits of working as a custom enamel pin manufacturer don’t stop at the stellar pin game. At AllAboutPins, we get to meet some really creative artists and designers. Introducing Thuy and Peter Le, a dynamic couple who went from selling hats from a backpack to starting Goozee Pins, a one-stop PokeStop for custom Pokémon fashion pins.

Since 2016, Goozee Pins moved from selling Pokemon Go team hats hanging from a sack to a one-stop PokeStop for uniquely designed Pokemon-themed pins and more. Peter is the main artist of their operation and Thuy handles the marketing and Goozee Pin website. As long-time Pokemon fans, the couple builds a growing collection of Pokemon-inspired pin designs that often mashup with other franchises including Marvel’s Avengers, Game of Thrones, and Harry Potter. We caught up with Thuy and Peter to learn about their story and where they find inspiration for their custom pin designs.

Tell us a little about yourself and your business! When did you start and how long have you been at this?

Thuy: We actually as Perfect League in 2016, when Pokemon Go first released. We were playing with friends at Long Beach and really wanted to rep our teams. Back then, there wasn’t really any official merchandise but our friends made these hats with the team logos on them and we loved them! And hey, we figured others would too. So we bought a bunch and wore ours while leaving a few hanging from our pack. We couldn’t believe it when we sold 30 hats in two hours!

Long Beach was the it spot back then. There were at least 500 to 1000 people on the beach daily playing Pokemon Go. There was very little regulation at first because the city had no idea how to reach and people started selling hot dogs and every night was like a little night market with people eating, shopping, and selling.

How did you become interested in custom pins as a medium for your art?

Thuy: We got started with pins from a friend who started selling plastic friends. We bought a bunch in bulk and loaded them into a little cart with the hats.  Peter built everything! He was definitely the backbone of the operation there. We helped run Pokemon Go events and used the custom pins as rewards. It was a fun way to build a community. 

Peter: We moved on to metal pins after hosting our first tournament. We noticed the plastic pins scratched easily and we needed metal. We checked like 10 to 15 pin sites and found the best deals and the fastest time was with AllAboutPins. Everyone loves our pins!

What inspires your artwork and business? Can you take us into some of the creative processes behind Goozee Pins?

Peter: A lot of designs starting off are basically what Thuy and I think are cool and what’s trending, but we’ve also based a ton of our designs on feedback and crowdsourcing from our customers. Sometimes at events, I’ll be sitting in the back sketching out a new design and interested people would wander over and they get so excited and start talking about what they’d like to see and get super stoked for it. Once an idea or inspiration hits, it doesn’t take much longer than a few days to design a full pin. We tend to organize a lot of ideas on a design team group chat and then I send in all the pins I drafted up every Monday to you guys.

Thuy: As big collectors ourselves, we base a lot of what we do on feedback from customers. We work a lot of it from our garage. We’ve definitely seen how some companies can really upsell their pins and we don’t want to be charging people an arm and a leg when they visit Goozee Pins. We want people to spend time and leave with at least two pins whenever they visit our booth. At Anime Expo, we sold blind bags with a chance to win exclusive gold versions of some of our favorite pins. 

How have custom pins helped you build your business?

Thuy: When we started, we moved a ton of our stuff from show to show in a big rented trailer, but with how popular our pins and stickers are, it’s helped a ton with just transporting our stuff! The margins on the Pokemon plushes really weren’t that good. With mostly pins and stickers, we can stuff most of our merchandise into our own van. We moved up from five to seven different pin designs to over 200 these days. It’s a lot easier to do and way easier to travel with the pins. We’re hitting three to five shows a month including local tradeshows where we set up a big 10×20 booth.

What are your favorite design options when you order custom pins? Has this influenced your artwork and designs?

Peter: Glitter. It has to be glitter. We’re talking 95 percent glitter. Compliments to you guys, you’re literally the best out there with the glitter. But we also love the glow-in-the-dark pins. We set up a board at our last show with a bunch of glow-in-the-dark pins on display and they looked great! For designing my pins, I usually draw out my design then send it to you guys and customize it on the spot by shooting back and forth with what I think could make a design look better. 

What advice would you share for other designers out there working to brand or create custom apparel?

Peter: To do what we do, we don’t just go around selling our pins. Thuy is always plugged into social media. Back in school, she took a marketing class and a lot more goes on than what you’d see just meeting us at conventions. The quality of work from a supplier will definitely make a big difference. We could have easily gone with any website to make our pins, but we’re sticking with AllAboutPins because I know we can get the quality I expect. We’ve tried working with others early on and it’s a totally different experience. 


Visit the Goozee Pins website to check out their custom pin designs! You can also follow their work on both Instagram and Twitter

Designing Custom Nurse Lapel Pins

Written on September 19, 2019 at 7:16 pm, by

Like a badge of membership, custom nurse lapel pins honor registered nurses with unique designs paying homage to a nurse’s role as a dedicated healer and caregiver. In today’s design article, AllAboutPins focuses on helping you find inspiration for designing custom nurse lapel pins.

Getting Started With Custom Nurse Lapel Pins


A gift to registered nurses when they graduate, custom nurse lapel pins are a core part of a nurse’s uniform and one of the profession’s longest-lasting traditions. The pins are often more than just a stylish flair to scrubs, nurse pins are a symbolic welcome to the industry, a representation of their service to patients, and more. While you might get tempted to make them snazzy and fun, don’t forget many custom nurse lapel pins are also meant to be worn as part of a nurse’s standard uniform. In our experience, clients often go for more formal pin designs with a professional look that wouldn’t be out of place in an office environment or corporate award pin.

That said, some care centers are all for giving their nurses a chance to express themselves or have some fun with their nursing pins. So, like any other professional design, be sure to get a sense for the organization these pins represent and how they’d more personally connect with their recipients.

What to Include in Your Custom Nurse Lapel Pin

Whether you’re going for an understated professional design or something a little more fun, what makes a custom nurse pin, well, a nursing pin is how it incorporates the unique images and symbols that make them identify with a registered nurse. Thankfully, as one of the oldest traditions in the nursing profession, there’s actually a lot to work with. 

If you work in the healthcare industry, many of symbols or images are immediately recognizable but these symbols are found time and time again when it comes to custom nurse pins: 

  • The Maltese Cross: An ancient symbol of the Crusades, the Maltese Cross has been used as a symbol of professional nurses since as far back as the Renaissance and many nursing programs incorporate the cross as part of their school’s emblems. It’s one of the most traditional emblems of nursing and most clients have the emblem either molded in 3D plating or painted red.
  • The Olive-Oil Lamp: Tracing its origins back to Florence Nightingale, one of the most significant figures in the history of nursing. The olive-oil lamp is an internationally recognized symbol of nursing and many custom nurse pins use the lamp as the central part of their designs. If you’re adding an olive-oil lamp to your design, we recommend having the symbol molded in 3D.
  • The Caduceus Staff and the Rod of Asclepius: Internationally recognized symbols of health care practice, both the Cadeucus Staff and the Rod of Asclepius are common emblems of health-related organizations.
  • The Letters “R” and “N”: The letters “R” and “N” are often added to the emblem to highlight their use among Registered Nurses. Some pins might mix this up if the nurse is particularly specialized or working primarily within a specific department.
  • School Emblems: As a common graduation gift, one of the biggest ways to close a chapter in education is representing the school or nursing program a registered nurse has graduated from. Many graduates tend to carry quite a bit of school pride with them even after they’ve left their program and using a school’s unique emblem can give them away to represent their schools even as they go on to become professional nurses.

Design Options for Custom Nurse Lapel Pins

Now that you have an idea of what images tend to be popular, let’s dig into a few tips for what kind of customizations or design options are popular when clients design and order custom nurse pins from AllAboutPins.

  • Plating and Color: In our experience, most nurse pins favor metal plating in either polished gold or silver, especially for images of Caduceus Staff. As for color, most designs only use two or three colors at most (blue and red being the most popular.)
  • Mold Type: Images of the medical instruments or symbols of healthcare are most commonly molded in 3D to bring out the details and create a more visually interesting pin design. But, it’s not unheard of to keep a 2D mold for simpler designs to maintain a neater and more elegant look.
  • Shape: Like with all our pins, custom nurse pins can be shaped however you like, but many clients like to keep their custom nurse pins as a simple circle with the image focused at the center and a text border around the edge. However, it’s also pretty common to simply shape a pin to the design, especially in the case of healthcare instruments or emblems.

Making it Your Own

Still, need help? AllAboutPins has your back when it comes to designing custom nurse lapel pins perfect for either the local hospital or a big graduation event. Don’t be afraid to check in with any of our representatives to get an idea of what we’ve designed in the past and how you can best make a design stand out. As an experienced manufacturer with more than 10 years of experience in the industry, you can rely on us to work with you to make your ideas a reality.

Multi-Product Orders for Custom Pins, Patches, and Coins

Written on July 31, 2019 at 6:47 pm, by

Want to turn your design into both a custom pin and patch? Maybe a custom challenge coin and a patch design? No problem. Whether one product or three, the AllAboutNetwork is dedicated to providing a painless ordering process. Today, we’re looking at how to use the same artwork or design to create multiple custom products with our services including custom pins, patches, and coins.

Getting Started With Ordering Multiple Products

Some military and nonprofit client both order patches and pins with organizational emblems for multiple ways to express their pride and involvement. While retail clients might order multiple products to expand options for brand promotion. Whatever your reasons, getting started is as simple as stating you’re interested in ordering a pin design as a patch or a coin design when visiting any of our websites under the AllAboutNetwork including AllAboutChallengeCoins, AllAboutPins or AllAboutPatches.

As the names might give away, with the AllAboutNetwork you can order designs as either custom coins, custom pins or as custom patches. Simply contact any of our affiliate websites with your request to create an order for multiple products. Then, rather than wasting your time filling a form on each of our sites, we’ll forward the details to our design team and an individual art proof of how your design would look like either a custom pin, coin, or patch. Ordering multiple products like this not only saves you time from having to hunt down a specific pin, patch or coin company, but also helps streamline the accuracy of the design. Once we get the perfect look down for product design, you won’t need to go through the process of revising and talking to different designers. We’ll know what to do from the onset and ensure a consistent look across the board. 

Design Continuity

When you’re ordering multiple products sharing the same design, you’re not creating two or three different products for different audiences. You’re creating multiple ways to express that design’s purpose. Usually, that’s to reflect your organization’s values, build a personal brand, promote a business or any combination of reasons. Make sure there’s a clear continuity in your design’s look and overall feel even when different products might call for modifications or changes due to the materials or product. 

For example, custom challenge coins are unique compared to custom pins or patches because it’s a two-sided item. However, you can maintain design continuity with your patches and pins by retaining a central logo or emblem that’s incorporated into the rest of your products. Doing so ensures your design retains a consistent format that’s iconic and representative of your other products.

Our Advice For Designing For Multiple Custom Products

Trying to use the same design for multiple products means being flexible and willing to adapt to mediums, whether that be a custom challenge coin or a custom patch. From materials to scale, there’s a more than a few differences between each custom product and you should know what those differences are and how your design needs to adapt to fit the materials or scale.

  1. Know the differences between each product. Both coins and pins have highly-detailed designs stamped into the metal with colors and other customizations added later. However, an enamel pin is a one-sided presentation while a coin’s going to need two designs for both sides. Not to mention, your typical pin is at a notably smaller scale than most coins. Meanwhile, designs on patches are going to lose some detail due to the thickness of the embroidered thread.
  2. Be prepared to scale your design or cut details. Each product uses different materials and sizing scales call for changing details in a design most typically by streamlining or simplifying the way a design looks. For example, coins and pins can sculpt 3D details and textures on the metal you couldn’t possibly get on an embroidered patch. 
  3. Think about each product’s “role”: Try to plot out how you think people are going to wear or use each individual product. For example, an organization might use a custom challenge coin might be used as a special award or honor. Meanwhile, the same organization would give their patches as a unit item for every member of the organization or sell them as a fundraising product. This can help set a roadmap of how much detail or what information needs to be represented. 
  4. Use simple artwork that translates across mediums: From metal plating to embroidered thread, if you’re making multiple products you want your design to look good in whatever medium you’re thinking. Designs with simple outlines and two-dimensional looks are easiest to move across products. Focus on color palettes with strong contrast and clearly divided colors. 

Whether you’re looking for a custom pin, a custom coin or a custom patch, we’ve got your back! From creating the perfect design to manufacturing a high-quality product, the AllAboutNetwork is your source for top-quality items. Interested? Just shoot us a message and we’ll get right to work.

Designing Custom Promotional Pins

Written on July 12, 2019 at 8:12 pm, by

It’s no secret people (including us at AllAboutPins) love free stuff and custom promotional pins have long been an effective branding tool for both businesses and organizations. But while people are all about free swag, you want your custom pins to do more than sit in the bottom of a bag. To start creating an attractive design promoting your organization or business, we’ll start with the core parts of your business identity and how it’ll influence your pin design.

Getting Started With Custom Promotional Pins

Promotional pins aren’t just accessories, they’re marketing tools and tools need a different frame of mind going into their design than retail or award pins. Whether for a business, an event or an organization, promotional pins have a story to tell and an effective promotional pin delivers a clear message at a glance. However, most people aren’t really attracted to the prospect of becoming walking billboards even if it’s wearing free stuff. Like an accessory pin, a good promotional pin should still have an attractive design.

When working on a custom promotional pin, take a moment to think about the following:

What is the message behind these promotional pins? 

Are you promoting a specific event or cause? Getting the name of your business out there? Think about what exactly you want people wearing or seeing these custom pins to think when they see them. Whatever your message is, it’s going to be the central part of your design and needs to be the first thing people think about when they see your pin.

Who is the audience you’re targetting? 

This question ties directly into the previous question. Just who are you hoping to reach out to with these pins? For example, a jaunty music festival is going to attract a very different audience than a business convention. Figuring out what your audience looks like gives you a better idea of what design is going to be attractive to them and how to better reach out to them. 

Who are you?

What organization, business or event are these pins trying to express? For example, if you’re a cause-based nonprofit then you and your typical audience probably have organizational colors and symbols that are really relevant to your cause. On the other hand, if you’re hoping to run a business then imagery that characterizes your business or its services may be more relevant. For example, if you run an ice cream shop then a pin design of a scoop of ice cream in various colors could represent the variety of flavors your business can offer.

Design Choices and Tips for Ordering Promotional Pins

Now it’s time to start implementing your ideas into a pin design. With custom promotional pins, you’re communicating a direct message and attracting support for your organization or business. But while the main goal of your pin is to deliver a message, a custom pin is still an accessory at the end of the day. And accessories need to be visually attractive and eye-catching. Here are a few quick tips on what kind of design choices and customizations will help elevate your design.

Choosing Your Pin Style

If you want to learn more about how different pin styles differ, we’ve written a full write-up here. For the cleanest look and sleekest full-color design, we recommend going with a cloisonne pin for a high-quality and smooth look. However, a lot of promotional pins are used as giveaways and a smaller business or event might be working under a tight advertising budget. In that case, soft enamel might be the way to go. Soft enamel pins have made quite the comeback these days and allow you to keep a full-color design with a textured look.

If you think a simple design is best for your message and overall aesthetic, then a die-struck pin might be what you’re looking for. These stamped pins use a plain polished or antiqued metal surface to deliver a metallic look that wouldn’t be out of place for an award or medal. 

Ordering in Bulk

Ordering in bulk will help you cut costs on each individual pin and score you a better deal.  While we don’t recommend ordering 4000 pins to promote a local cooking workshop. Big events like music festivals or promoting a cause for a major nonprofit can save on advertising costs for a long-term promotional. 

Centralizing Your Identity

From a company logo to a brand emblem, look for ways to use your promotional pin’s visuals to tie back to your business or organization. Subtlety can be more effective than just emblazoning your branding over the surface of the pin. But adding a backstamp can be a good way to keep your information handy and remind people of your group’s exact identity. Adding custom cardstock can also give you more space to add information about what your promoting.

Distributing Custom Promotional Pins

Once you’re given the final go to have your pins manufactured, the next step is getting them out there! Unlike flyers, promotional pins aren’t an item you can just plaster the town with. You need to take focused action to make sure your pins reach the highest number of people who’d be potentially interested in your goods or services.

For distribution, events like tradeshows or conventions are natural places to share your promotional pins as a giveaway or as part of a business card. However, big events aren’t the only places you can get your pins out there. Attractive promotional designs are great in-store products for loyal customers or even as prizes for promotional contests organized by your business. This way, your promotional pins aren’t just another quick giveaway, but an effective engagement tool for building interest and support from your customer base.


At AllAboutPins, we’ve helped clients both large and small improve their events through high-quality custom pins that make a big splash. If you’re looking for more inspiration, visit our gallery for a look at just some of the high-quality designs we’ve helped bring to life. And don’t forget, send us an email at info@allaboutpins.com or visit our Facebook if you ever need help!

Artwork Guide for Custom Lapel Pins

Written on June 24, 2019 at 4:43 pm, by

Custom lapel pins are a unique canvas for your original artwork and designs, but working a design onto metal isn’t the same as sketching it on paper or Photoshop. Between stroke lines and a small display surface, there are physical criteria for what’s possible when turning artwork into a custom pin. Luckily, our art team at AllAboutPins works with clients every day to optimize their artwork for custom pins. With this post, let’s walk you through the basics of preparing your artwork for custom lapel pins.

Adding Stroke Lines and Outlining Your Pin Design

Our lapel pins are die-struck from a custom mold based on the original artwork with enamel paint filling the colored areas after the design is stamped into the metal. In your artwork, it’s important to outline each colored part of a design with separate stroke lines so those areas can be individually painted after the design is stamped. When color is added those stroke lines form borders that keep the color in a single area. Otherwise, the enamel paint would just flow freely into areas of your custom pin design much like the paint bucket tool in Photoshop.

Your partitioned areas shouldn’t be narrower than 0.75 pts or they’ll be too small for the color fill. Meanwhile, linework on a pin design needs to be at least 0.5 pts thick in Photoshop (this should be true in most other art programs.) It’s simply not possible for the pin molds to catch lines or details smaller than that. Starting with your stroke lines at those minimums ensures your vision is faithfully reproduced on the final pin and can save a few days of revisions before going to production.

Color and Custom Pins

Color is one of the most important details on any custom pin design so we’ve gathered up the following three most important details to know about working with color in lapel pins.

Color Your Custom Pin Designs in Pantone

AllAboutPins uses Pantone colors to paint our custom pins. And we’re diligent when it comes to finding Pantone colors matching the colors in a client’s artwork. But chances are, you’ll probably know which exact shade or hue of color best matching your original vision before we do. Instead of spending days running color swaps back and forth, picking out the exact Pantone color conversions, you want when you send your design to us will save you time better spent on deciding how you want to customize a design.

Don’t Forget About Your Custom Pin Plating

The raised areas of your pin will reflect the color and look of your custom pin plating. Decide early on which plating you want and factor in how gold, silver or black metal might change the look and atmosphere of your lapel pin design.

Simplify or Remove Gradients or Shading

You can’t add gradients or shaded effects to custom pins due to how enamel paint is poured into the outlined details of a design. If original artwork has shaded details or color gradients, your best bet is to remove the shading and replace the gradient with a solid color instead.

Limit Your Custom Pin Design to Seven Colors

Keep an eye on how many colors are in your pin design to keep production costs low and to save time on production. AllAboutPins offers up to a maximum of seven free colors in any single design and we recommend keeping your color scheme within that limit to minimize costs.

Working With Text on Custom Lapel Pins

At the popular sizes of 1” to 2”, most custom pins aren’t leaving much space for tons of text or big fonts. So it’s essential to make sure any text on a design is both minimal and legible. For most designs, the text is going to be an accompaniment to the main flair of the design and helps define what kind of atmosphere or character you’re trying to express.

Here are a few easy ways to make the text on your custom pin as legible as possible:

  • Contrast your text color with the main colors of the pin: Use dark paint to contrast a bright color scheme or bright lettering for a pin using a lot of dark colors. If you want to be creative, you can actually raise the text on your pin so it uses the natural plating of the pin instead.
  • Outline text with a distinct textbox or another design flourish: This will help naturally draw attention to the text and keep it eye-catching even if you’re designing a very detailed custom pin.
  • Keep the text short and succinct: Doing so helps maximize your pin size and make sure you can make the text as readable as possible. We recommend most pins use no more than a couple of words or a short phrase at the most.
  • Proofread all text: It’s all too easy to make a spelling error even in a post-spellcheck world. Proofreading any text you work into a pin design is an essential step to avoiding a major headache later. Not to mention, if you’re adding a name or a unique quote, you’ll know better than we do whether or not it’s spelled correctly.

At AllAboutPins our art team works every day with clients to design, proof, and revise artwork for eye-catching custom pins. With over a decade in the industry, the team knows how to adapt and optimize your vision for near any pin design from fully-rendered art to napkin sketches.

Custom Pins 101: Cardstock Backing

Written on June 3, 2019 at 3:54 pm, by

Not only does custom backing make your pin stand out more, its another creative tool for putting your brand first. From retail pins to online shops, many designers use custom cardstock to add visual impact and personal branding to their custom pins. If you’re eager to add cardstock to your next order, AllAboutPins has your back.

What is Custom Cardstock Backing?

Cardstock backing is a packaging option for custom pins where your pins come attached to a stiff paper backing. However, adding a custom backing card gives you much more than just a quick surface to hang a pin. Well-designed cardstock builds your brand and improves your pin’s visibility, all in one neat package.

With custom backing, you customize the look, shape, color, cut, and size of the cardstock to create unique looks often as imaginative and unique as the custom pins themselves.

Customizing a Pin’s Custom Cardstock Backing

All About Pins is happy to offer custom pins in just about every size and shape you could want. In fact, there are fewer design restrictions on your artwork than there is designing your pin in the first place. As a printed sheet, it’s possible to customize every part of a pin to

Cardstock Thickness

Most backings are about as rigid and thick as a business card but at your request, we can use a thicker cardstock on any custom pin order. Customers who go for a thicker backing often want bigger physical impact when a customer handles their pin or to simply make for sturdier packaging for the pin.

Cardstock Size

The most popular sizes for cardstock backing is 3 x 2.5 (the size of a business card) and 2 x 2 (size of a passport photo.) However, that’s not a hard rule, we can go ahead and make cardstock in just about every size and shape depending on your needs.

Cardstock Shape

No need to leave your custom pin’s backing as a boring rectangle. All About Pins can customize the shape of your pin backing into more whatever shape you want whether you simply want rounded corners or a completely unique shape. Custom shape cardstock makes your pins more visually interesting products, making them much more recognizable products.

Cardstock Text and Fonts

All About Pins can add whatever text or font you want on one or both sides of your cardstock backing. With no limitations on your font choice, or even making your own custom fonts, the written script of your backing is as much a part of the creative design as your initial art proof.

Adding Custom Cardstock Back With AllAboutPins

It’s easy to add custom cardstock to your pins with AllAbout Pins, simply note your interest in cardstock backing when designing your pin and any one of our associates work one to one with our clients to create a quote and add the backing design to the pin’s art proof.

Whether you’re making a small order of 50 or need cardstock backing for an order of 1000 pins, there are just a few things might need to know to get started:

  • The price of adding cardstock depends on the size, shape, color, and text of your cardstock backing. Factors such as whether you cut the cardstock into a unique shape or use full-color can alter the price quote.
  • If ordering multiple pin designs as part of a series, you can pin multiple designs onto the same cardstock for multi-product packaging. This allows you to package your multiple orders all-in-one to be sold as a single product.
  • You can customize the thickness and type of cardstock used for your custom backing. From as thin as a business card to a stocky cardboard thickness, we can change the thickness of your backing to accommodate heavier pins and to add value to your specific order.

Upgrade Your Custom Pin

If you want our honest opinion, a cardstock backing can be a serious upgrade to nearly every type of custom pin you may want to use. For retail pins, cardstock backing makes your custom pin and your personal branding more eye-catching and presentable. Award pins can take advantage of cardstock backing to list a recipient’s achievements, projects or outstanding deeds creating a much more personalized reward. Promotional business pins can include information about your company’s services or products as a novel business card. Whether you want to

Ready to get started? Contact AllAboutPins and ask about custom cardstock at any point of your order before production begins. As one of our premium packaging options, we can show you just how much more impressive your pins can become.